From Concept to Creation: Leading a Disruptive Project from Zero
45 team
Agency + Collaborators
140k
Now followers
9M+
Made viral reels
37M+
Views
70k
Grew from 500 followers
Services:
Product concept,
Go To Market Execution, Building Internal Agency
/Brand & Product Concept development/
Founder
Nuanu Marketing Agency
About the project
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2
30 projects into one concept – The City of The Future
One vision. We united diverse teams under a single brand concept — guided by purpose, driven by values, and inspired by harmony.
A global community shaping meaningful transformation.
44 hectars
Category
/ Creative city
Location
/ Bali
Date
/ 2024
Project
/ Nuanu
2
2
Together, we’re not just building brands — we’re designing impact that transforms communities and empowers change.
Location
/ Bali
Situated on prime Bali coastline in the regency of Tabanan, the Nuanu Project is conveniently located 15 minutes from Canggu and 45 minutes from international airport.
Agung
Airport
NUANU
Tanah Lot
Canggu
Brand Concept Creation:
a values-driven community
committed to facilitating
transformation on a global scale.
Conscious Communication
We agree to learn, and empower ourselves with conscious communication tools.
Lifelong
Learning
Education is the path to wisdom and wisdom is where the answers lie.
Creative
Collaboration
We invite creative people to be part of this experiment. This is your home!
Culture
of Celebration
We give thanks by honoring each and every moment as a sacred gift.
Regenerative
Mindset
Our regenerative mantra is: How can I best serve this moment?
Who
we
are
Nuanu x Embacy.io Collaboration – Sustainable Living Redefined
/Partnership/
We unite design innovation and digital sustainability under a shared mission — guided by mindfulness, driven by transparency, and inspired by positive impact.
Concept development and references
Curated visual references used to explore
and refine the brand’s core concept — guiding decisions on form, atmosphere, symbolism,
and emotional resonance.
logo creation
Naming Development
Creating distinctive logos that capture the essence of a brand. Each mark reflects strategy, meaning, and timeless design.
naming variants
70
types of research
20
months
for implementation and adoption in a multilingual team
3
&
waves
3
100%
0%
Brand Platform
and Identity: Structured fonts, consistent color system.
/Partnership/
Typography
1
2
Type System
Clear, structured fonts ensure optimal readability and visual hierarchy across all interfaces.
Suisse Intl
Heading 1
Regular
Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Heading 2
Medium
Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Heading 3
Bold
Aa Bb Cc Dd Ff Gg Hh Ii Jj Kk lL Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colour
2
2
Palette, gradients
Strategic color palette creates visual cohesion while supporting functional usability throughout the design.
Peach
FFB2AB
Pink
FFB2F2
Blue
8AB8FF
Light Blue
53E9FF
Pink
FFB2F2
Cream
F1F1F1
Soft Gray
A69892
Light Gray
B9C1C7
Medium Gray
8A8F93
Graphite
61676B
Black
202122
Corporate Communication Strategy
Managed internal & external communications, social media, partner relations, and media outreach to strengthen brand reputation and ensure consistent messaging across all channels.
Icons project
stages
Our full-cycle website development covers every stage from initial concept and design to final deployment and ongoing maintenance, ensuring seamless project execution and high-quality digital products.
/Website Development/
+5 teams
on production
Collaborations with Iconic Creatives
Managed complex productions in partnership with leading artists and cultural influencers, ensuring premium quality, aesthetic precision, and cultural impact.
Natalia Karpushenko
Nyanyi
Daniel Popper
Art Sculpture’ project at Nuanu
Lina Klaus
One Island One Voice
Dan Rusgard
Daan Roosegaarde, Studio Roosegaarde and Nuanu
Social Media Growth & Engagement
A strategic approach to social media growth — from content creation to community management. We built an engaged audience from the ground up, achieving organic reach, viral visibility, and lasting brand loyalty across all platforms.
140,000
Now followers
Continuing steady growth and consistent engagement across all channels.
9M+
video views
Created reels that went viral, amplifying reach and brand awareness organically.
70,000
followers
Grew the community from just 500, building a strong and loyal audience across platforms.
Creating environmental impact initiatives
The project was created in alignment with USG’s 2030 sustainability goals — reducing environmental impact, promoting circular design, and supporting community well-being.
Create guidelines with worldwide standards.Waste management, making waste into resources
Social aspect
Identify the trees, animals, and natural ecosystems in the area and how we can adapt without destroying the ecosystem.
1
3
3
3
2
3
Natural aspect
Magic Garden is an experimental green space where people learn about sustainable living. It focuses on planting mangrove trees that protect coasts from erosion and storm damage.
Physical Aspect
1
NO
POWERTY
10
REDUCED
INEQUALITIES
2
ZERO HUNGER
3
GOOD
HEALTH AND
WELL-BEING
4
QUALITY EDUCATION
5
GENDER EQUALITY
6
CLEAN WATER AND SANITATION
7
AFFORDABLE AND CLEAN ENERGY
8
DECENT WORK AND ECONOMIC GROWTH
11
SUSTAINABLE CITIES AND COMMUNITIES
12
RESPONSIBLE
CONSUMPTION
AND PRODUCTION
13
CLIMATE ACTION
14
LIFE BELOW WATER
15
LIFE
ON LAND
16
PEACE JUSTICE AND STRONG INSTITUTIONS
17
PARTNERSHIPS FOR THE GOALS
9
AFFORDABLE AND CLEAN ENERGY
We launched
the branding and marketing for Suara Festival.
/The Sound of Nuanu — Suara Music Culture Festival 2023/
A vibrant fusion of music, art, and culture. Artists from around the world gathered across nine oceanfront stages, creating a space of inspiration, unity, and freedom.
2023
6,000 people
2024
15,000 people
2022
3,000 people
15,000
people
the island’s biggest event
Ready to build a team that shapes the future with groundbreaking, world-changing projects?
Let’s create something extraordinary together.
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